Case study
Treesha Music
A music release campaign that grew a single to 50,000 YouTube views in one month.
- Client
- Treesha Music
- Industry
- Music & Entertainment
- Services
- Social Media, Content
The problem we were solving.
Problem
A new release needed an audience. It had to reach the right listeners and build momentum within a short window.
Approach
We ran a focused social media and content campaign around the release, using consistent messaging, platform-native content and a clear call to listen.
Execution
- Social media strategy and content plan around the release.
- Platform-native posts and short-form content.
- Consistent promotion and audience engagement.
- Direction of traffic to the release.
Lessons
A great release still needs a plan. Consistent, well-targeted social content is what turns a song into traction.
Services
Involved in this project.
- Social Media
- Content
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