Case study
Kenya Incentives Safaris & Tours
We rebuilt Kenya Incentives Safaris & Tours’ website for tours and travel, structuring and optimising all 64 trips for search and for AI answer engines.
- Client
- Kenya Incentives Safaris & Tours
- Industry
- Tourism & Travel
- Services
- Website, SEO
The problem we were solving.
Problem
Enquiries leaned on referrals and third-party platforms, and the existing site did not make the operator’s trips easy to find or understand — for people or for search systems.
Approach
We organised the whole offering around the 64 trips, built a fast, clear site around how travellers search, and optimised every trip page for SEO and AEO (answer-engine optimisation) so the content is easy for search engines and AI systems to surface.
Execution
- Rebuilt the website for tours and travel.
- Structured and optimised all 64 trip pages.
- On-page and technical SEO across the site.
- AEO — content shaped to be answerable by AI search.
- Clear enquiry capture so interest is recorded, not lost.
Lessons
For tourism, clarity and trust do more than decoration. When every trip is optimised for search and AI answers, the business relies far less on intermediaries.
Services
Involved in this project.
- Website
- SEO
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